AI assistant, Design, Generative AI

AI and the content consumption

I always keep a part of my weekend to catch up on reading. From past few weeks, I have been using Microsoft Copilot on Edge for all the online content – reports, blogs, thought leaderships, editorials etc. and it has entirely changed how I interact with the content – the ease of it, the quick analysis, insights, references, picking only the information I wish to see and the tone I want to read it in.

Today, I decided to give Acrobat AI assistant (beta) a shot for a 64 pager PDF report and I was impressed with how easily consumable it made the report for me. Everything broken down, simplified and analyzed with source citation (from the report). Unlike Copilot, this AI assistant works well on the documents with restricted permissions on copying material as well (too early to comment on this feature though). Also, it would not work on scanned documents.  

I ended up forgetting about the report and experimenting the feature on various types of documents from flight tickets to visa forms to resumes to almost everything I could find on my laptop – looking for departing Terminal detail in the messy e-ticket – ask this conversational assistant and it would be right there, looking for a particular skill in a CV – ask the assistant and it will tell you right away without having to go through the entire document. While I was fascinated by the results for all of them, what literally blew my mind was how it analyzed one of my financial statements.

Image source: Adobe

As content creators, it would definitely add an extra step in the creation process to do a quality check on how the AI is treating our content before making it available to the audience but on the other side of the spectrum, it opens up a whole new playing field with its vast potential.

Though it makes me wonder that if this is the future of content consumption, what happens to design – would the design still have a functional role to play? If yes, then to what extent?

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