One thing I’ve been noticing while doom-scrolling through social apps is how every ad looks perfectly put together. Clean structure, balanced layouts, polished to the point of perfection. At first glance, that sounds like a good thing. But here’s the catch - when everything looks perfect, everything also starts looking the same. There’s barely any… Continue reading Cheapening of perfection and the rise of flaws!
Inspired by Project Fizzion - a new AI-powered design system co-developed by The Coca-Cola Company and Adobe, I thought of experimenting with branded templatization in Adobe Express (without any customization of Firefly model) to see how far it can help in standardizing the content within set brand guidelines. And what could be better than creating… Continue reading Magic wand for on-brand creatives!
I always keep a part of my weekend to catch up on reading. From past few weeks, I have been using Microsoft Copilot on Edge for all the online content - reports, blogs, thought leaderships, editorials etc. and it has entirely changed how I interact with the content - the ease of it, the quick… Continue reading AI and the content consumption
The Creative Lens 